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Aveda

Aveda’s “Soil to Bottle” traceability system tracks their sourcing processes with suppliers around the world. This ensures the organic claims made about their products can be verified, and confirms their claims about working in partnerships to sustain local farming communities.

Brand Certification

Established in 1978, Aveda developed one of the first globally-conscious beauty brands. But resting on those laurels is not enough. With sustainability and environmental awareness at the core of its brand, it’s critical that Aveda can verify any claim it makes.

“Cradle to Cradle certification of four of Aveda’s most prominently used botanical ingredients is a first step towards our long-term goal of achieving C2C certification for all Aveda final products and packaging.”

Dominique Conseil
President
Aveda

The Aveda website provides information about the development of nine essential oils used in the Aveda range. For each oil, Brazilian uruku for example, Aveda details the precise process used, on the ground partners, and efforts to ensure the sustainability of the resource and the environment its from. One of the things Aveda did to establish its relationship with the Yawanawa People from Amazon Rain Forest was to give them 13,000 seedlings that were planted in groves, between houses, along paths, and in the deforested areas of the community.

Aveda states that 90% of its essential oils and 89% of raw herbal ingredients are certified organic. These claims have been authenticated by the announcement in 2008 that Aveda received Cradle to Cradle certification (C2C) for four botanical ingredients: sandalwood oil from Australia, rose oil and lavender oil from Bulgaria and uruku from Brazil. C2C certification is highly regarded as an authentication mark because materials must be either continually reusable or biodegradable and renewable, and must be safe for users and for the environment. Their production and use must also offer social and economic benefits for its producers.

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