Climatex

   
  • Which: Loops
  • Where: Product Performance
  • Result: Shifted

Climatex is in part designed by MDBC, the consulting vehicle of Bill McDonough and Michael Braungart who coined the term ‘Cradle to Cradle’ in 2002. At the core of the product is the concept that waste does not exist, everything must be useful beyond its first life.

Waste equals food

Roehner Textile’s first generation fabric, Climatex, combined wool, ramie (the fiber of an Asian nettle plant) and polyester to create a fabric ideal for climate control seating. It was successful in the market, but Roehner wanted to next develop a completely biodegradable product that would meet the flame-retardant requirements of the North American textile and aviation markets.

“In a mature industry in one of the most expensive countries, innovation and leadership are the only survival strategies.”

Albin Kaelin
CEO
Rohner Textil AG

Roehner worked with Austrian manufacturer Lenzing to develop a beechwood-based cellulose fiber that would replace the polyester. In 2001, Roehner introduced Climatex® LifeguardFR™, “redesigned for safety”. The new textile includes a flame retardant that is locked inside rather than coated. Climatex Lifeguard uses dye chemicals that are certified ecologically safe; the dye product is rated as a biological nutrient that replenishes soil and ecosystems after its use as fabric.

Climatex is considered one of the world’s best commercial fabrics, and exemplifies the objective of many companies pursuing sustainable business innovation: a successful product that is better than its competitors and better for the environment.