The truth shall set you free, or in this case, help to avoid greenwashing and other bandwagon marketing. Freegreen provides free housing plans and access to credible and verifiable information about green building products and services.
Something for nothing is the most popular thing on the Internet. Freegreen offers detailed building plans for sustainability-minded house builders, renovators and remodelers. The business generates revenue by clipping the ticket of the architects, builders, and product and service suppliers featured on the website.
“It’s an interesting, trackable, and effective way to encourage people to use green products.”
In order to avoid product bias, Freegreen acts as a transparent platform, offering ratings for each product from established third-party green certification programs such as LEED and NAHB, as well as information about performance through energy modeling research reports. Freegreen is also adding a recommendation feature so community members can discuss each product or service, including builders, developers, and other service providers that list on the Freegreen site.
Essentially, Freegreen is a specialized storefront that provides detailed and usable ideas and information. It’s an elegant and credible introduction to the possibilities of sustainable house design, and the burgeoning industry that surrounds it. According to the founders, “the goal at FreeGreen is not to produce the greenest possible home but rather to provide a variety of different home plans that allow people to create homes that fit their lifestyles in a responsible and equitable manner.”
Case Study
Capturing waste heat to farm tropical shrimp in the Netherlands.
NextPlays blog
We're stoked that Biolite won SB10's Sustainable Innovation award, announced on the last day of the conference. Jonathan Cedar, co-inventor and the nascent company's CEO delivered a great presentation that made clear the significant impact that could be achieved if Biolite (and stoves like it) replace traditional wood-fired stoves in the developing world. The Biolite stove reinvents stoves used for home cooking in Asia, Africa and Latin America by making the burning process more efficient. The greater efficiency the less fuel is used and less smoke is generated. Less smoke, the less harm to the health of the cooks. Biolite has an additional feature; they've developed a process that converts a small part of the thermal energy into electricity. This means that users can recharge electrical devices while cooking, and that's got to be good for developing world users facing regular megacity brown outs, or for those who are off the grid completely.
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