NextPlays combines global best practice and thinking to imagine and plan sustainable futures. It's outcome-focused; we use case studies to understand what's working. And it's clear that making the right move in the right way makes the difference. So, NextPlays asks which Play? Made where in the business? Gives what result?
The Matrix is a view of seventy case studies. Seven types of Play, ten parts of an organization (from Doblin Group, used with permission). Roll over for the outcome of each case study, and link to the case study page.
Authenticate |
Engage |
Go Long |
Loops |
Mix |
Needs |
Simplify |
||
| Business Model |  |
Ecologo | Credo Mobile | Cemex | Qurrent | Medicine Mondiale | Zipcar | Tioga Energy |
| Networks & Alliances | Ceres | John Deere | Enviu | Kalundborg | Happy Shrimp | Village Phone Direct | Amul Milk | |
| Enabling Process |  |
Dole | Herman Miller | Terracycle | Cadbury | Green Microgym | Bauer’s Wi Drive | Zara |
| Core Process | Icebreaker | Bison Transport | Vortex Hydro | Nokia ‘Remade’ | Air New Zealand | IKEA | Beluga Shipping | |
| Product Performance |  |
gDiapers | Carbon Diem | Methven | Climatex | RoofRay | Picada | Lifestraw |
| Product System | Freegreen | HSBC | Better Place | Masdar Initiative | Magenn | iTunes | Smart Meters | |
| Service | Pizza Fusion | My Starbucks | HP Labs | Patagonia | Orange UK | Interface | Cisco Telepresence | |
| Channel |  |
Windunie | Vivavi | IBM | Coca Cola | RagBag | Ocado | MyMuesli |
| Brand | Aveda | Timberland | RecycleBank | Greensulate | Whole Foods | Method | Green Depot | |
| Customer Experience | Trade Aid | Tool Library | Innocent | Coop Denmark | Open Green Map | Marks & Spencer | Fiat ecoDrive |
Go to the Which Play? page if you want more information about the seven types of Plays. Go to the Made Where? page if you want to know more about the parts of an organization where innovative change occurs. Go to the What Result? page to learn more about how we categorize outcomes.
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