Lifestraw

   
  • Which: Simplify
  • Where: Product Performance
  • Result: New

Everyone needs clean water. Lifestraw’s design simplifies the purification process by purifying water as you drink it, and it’s cost is low enough to enable mass use. Lifestraw is, according to Forbes Magazine, ‘One of the Ten Things that will Change the Way We Live´.

Point-of-use water filter

Half of the world’s poor suffer from waterborne diseases such as diarrhea, and nearly 6,000 people – mainly children – die each day by consuming unsafe drinking water.

“More than a billion people lack access to safe drinking water. Our product has the potential to save lives and reduce suffering on a massive scale.”

Mikkel Vestergaard Frandsen
President and CEO
Vestergaard Frandsen

Developed by Vestergaard Frandsen, a Danish company specializing in disease control products, Lifestraw is a point-of-use water filter that eliminates dangerous bacteria via iodinized chambers inside the straw as water travels through it.

There are two models; the original Lifestraw for personal use is now complemented by Lifestraw Family, which includes a 20 liter reservoir stored at home.

LifeStraw Family will purify and more than 10,000 liters over the product’s lifecycle-enough to provide a typical family with 1.5 years worth of clean and safe water. Product tests at the University of Arizona show Lifestraw Family complies with the US Environmental Protection Agency guidelines for microbiological purifiers, and removes at least 99.9999% of all bacteria, 99.99% of all viruses, and 99.9% of parasites.

The simplicity of Lifestraw’s performance is stark. It doesn’t need running water to work, requires no electricity or batteries, the filters are easy to clean, and has a high flow rate. Lifestraw costs approximately $3.50 per personal unit.