We've learnt from the Doblin Group that successful innovation happens across all parts of a business or organization.

We use Doblin's Ten Types of Innovation™ identify where each Play has occured.

Finance

Business Model

How you generate revenue and/or funding.

Case Studies

» Cemex » Credo Mobile » Ecologo » Medicine Mondiale » Qurrent » Tioga Energy » Zipcar

Networks and Alliances

How you work with other companies, organizations and stakeholders for mutual benefit

Case Studies

» Ceres » Himanshu Parikh » Enviu » SSBx » Happy Shrimp » John Deere » Kalundborg » Village Phone Direct » Amul Milk

Process

Enabling Process

How you support the organization's people and core processes

Case Studies

» Arcadis » Bauer’s Wi Drive » Cadbury » Green Roofs » Dole » Merakai » Green Microgym » Terracycle.net » Herman Miller » Terracycle » Zara

Core Processes

How you create and add value to what you offer

Case Studies

» Chicago LEED ND » Beluga Shipping » Composting Energy » Bison Transport » Hara EEM » Recycle Bank » Icebreaker » Vivace Hydro » IKEA » Nokia ‘Remade’ » Vortex Hydro » Air New Zealand

Offering

Product Performance

How you design what you offer

Case Studies

» Coop Denmark » Clean Current » Carbon Diem » Green Procurement » Climatex » Pearl River Tower » Sahara Project » gDiapers » Vertical Farms » Lifestraw » Methven » Picada » RoofRay

Product System

How you link and/or provide a platform for multiple products / services

Case Studies

» Better Place » Freegreen » HSBC » Wonderland » iTunes » Magenn » Masdar Initiative » Smart Meters

Service

How you provide additional value to customers and stakeholders around your products / services

Case Studies

» Curitiba » E.I.R. » Cisco Telepresence » John Deere Wind Energy » HP Labs » Interface » Orange UK » Patagonia » Pizza Fusion » My Starbucks

Delivery

Channel

How you get your offerings to customers / stakeholders

Case Studies

» Coca Cola » Innovation Centers » Mokum Mariteam » IBM » MyMuesli » Ocado » RagBag » Vivavi » Windunie

Brand

How you communicate who you are and what you offer

Case Studies

» Aveda » Herman_Miller » Patagonia_cities » Green Depot » Greensulate » Method » RecycleBank » Timberland » Whole Foods

Customer Experience

How your customers / stakeholders feel when they interact with your organization and what you offer

Case Studies

» Coop Denmark » Los Angeles River » Fiat ecoDrive » Open Green Maps » Together » Travel Towns » Innocent » Marks & Spencer » Open Green Map » Tool Library » Trade Aid