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Method

Method is great example of a business that perfectly blends its brand proposition with product quality. Method is about a better kind of product for a better kind of clean, and the company further builds its reputation by creating a platform for change, of which its brand is a part.

People against dirty

Method’s brand proposition is insight-driven. Method products make their customers feel good about how they make their homes clean. By focusing first on customer needs, Method puts the needs-based play at the heart of their business.

“It’s about cleaning up the way we clean. So what can you do about it? You can change.”

www.methodhome.com

They articulate their brand position with verifiable claims and quality products: Method’s products are efficient and non-toxic, made with biodegradable ingredients. Method offsets carbon emissions by planting forests and by buying electricity from renewable sources. They make recyclable bottles from 100% recycled plastic, and use natural materials like bamboo, corn and coconut oil in products and packaging.

Impressive stuff, but Method continues to strive for more, and seeks stronger engagement with its customers. A recent campaign, ‘people against dirty’ introduced the concept that Method users should become part of a movement, registering at methodhome.com to become advocates for the brand, and for broader sustainability issues. As Method states, “we’re in business to change business”. And here’s another notable marker in this journey; Method was recently endorsed as a Cradle to Cradle company, following a two-year audit by William McDonough and Michael Braungart’s consultancy, MDBC.

 

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