My Starbucks
My Starbucks Idea is the online version of a time-honored part of many retail experiences, the customer comments box. The website allows customers to provide ideas, comment on the ideas of others, and track Starbucks progress towards implementing them.
My Starbucks Idea
Starbucks promotes itself as the ‘third place’; where customers spend their time apart from home (the 1st place) and work (the 2nd place). With the growth of telecommuting and remote teams, Starbucks is sometimes the second place as well. My Starbucks Idea invites customer engagement to continually improve Starbucks stores, and the service they provide. There was some skepticism when it launched, there is some skepticism with everything Starbucks does given its global scale, but the My Starbucks Idea website has proved popular in its first twelve months. Customers submitted over 70,000 ideas, ninety four of which have been put into action. The My Starbucks Idea website invites ideas about Products, Store Experience, and Involvement, which covers sustainability and corporate social responsibility.
“MSI is about a community collaborating and telling us which ideas are important to you. Thanks for keeping the community vibrant and ideas brewing. Keep the ideas coming. What idea should we launch next? Tell us. It could happen.”
The decision to action a customer-initiated idea is made by Starbuck’s ‘Idea Partners’; employees expert in their respective fields who recommend ideas to company decision-makers. Many of the ideas could be generated within Starbucks and therefore without the involvement of their customers. But because MyStarbucksIdea measures the popularity of ideas through it’s voting up or down function, the website provides a sounding board to the issues that seem most pressing to its North American customers.
Case Study
Greensulate
Ecovative Design
Agricultural waste is combined with mushroom roots to literally grow a new form of wall insulation that competes with foams and plastics.
NextPlays blog
#SB10 - Biolite wins Sustainable Innovation award
We're stoked that Biolite won SB10's Sustainable Innovation award, announced on the last day of the conference. Jonathan Cedar, co-inventor and the nascent company's CEO delivered a great presentation that made clear the significant impact that could be achieved if Biolite (and stoves like it) replace traditional wood-fired stoves in the developing world. The Biolite stove reinvents stoves used for home cooking in Asia, Africa and Latin America by making the burning process more efficient. The greater efficiency the less fuel is used and less smoke is generated. Less smoke, the less harm to the health of the cooks. Biolite has an additional feature; they've developed a process that converts a small part of the thermal energy into electricity. This means that users can recharge electrical devices while cooking, and that's got to be good for developing world users facing regular megacity brown outs, or for those who are off the grid completely.
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