Nokia ‘Remade’
Nokia wants to deliver useful and completely lovable products to its customers. The Remade Phone prototype exemplifies their approach; it is an exploration of customer value, built from upcycled materials also considers the loop between producer, product and customer.
User-centric design
Cellphone makers must deliver for a customer base with a voracious appetite for what’s ‘new’, better, next year’s model. Consequently, the industry as a whole is perhaps one of the most acute in responding to, and delivering on, what customers want. Nokia engages behavioral psychologists and anthropologists alongside designers to divine the future and unlock customers’ latent needs.
“The Nokia Remade shows what can be done with materials. It gives you an insight into how we think we can break new ground.”
The Nokia Remade is a response to the market demand for more environmentally-conscious gadgetry. The prototype was introduced at the Mobile World Congress conference in Barcelona in 2008, “to see if it was possible to create a device made from nothing new.” Remade is constructed from upcycled materials; metals from upcycled aluminum cans, plastics from drink bottles form the chassis, and its rubber key mats are provided by old car tires. Inside the phone are new, more environmentally-friendly technologies such as printed electronics. The graphics used on the display use less energy.
The Remade is the next step in a trend at Nokia to explore how it can help people make more sustainable choices. It follows the 2007 launch of the eco-friendly 3310 Evolve model, and includes other moves such as a cell phone collection and recycling set up in New York.
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#SB10 - Biolite wins Sustainable Innovation award
We're stoked that Biolite won SB10's Sustainable Innovation award, announced on the last day of the conference. Jonathan Cedar, co-inventor and the nascent company's CEO delivered a great presentation that made clear the significant impact that could be achieved if Biolite (and stoves like it) replace traditional wood-fired stoves in the developing world. The Biolite stove reinvents stoves used for home cooking in Asia, Africa and Latin America by making the burning process more efficient. The greater efficiency the less fuel is used and less smoke is generated. Less smoke, the less harm to the health of the cooks. Biolite has an additional feature; they've developed a process that converts a small part of the thermal energy into electricity. This means that users can recharge electrical devices while cooking, and that's got to be good for developing world users facing regular megacity brown outs, or for those who are off the grid completely.
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