Tool Library

   
  • Which: Engage
  • Where: Customer Experience
  • Result: Shifted

Good things come from the ground up. It’s ‘Marketing 101’ that the best way to ensure growth and longevity is by creating a loyal fan base among your customers. Not-For-Profit West Philly Tool Library is growing a community to serve its community.

Right tool for the job

Spare a thought for all those tools sitting in sheds, and storerooms, that are used once or twice a year. The West Philly Tool Library is giving benchwarmer tools the chance to be everyday players. Open on Tuesdays, Thursdays and Saturdays, the tool library lends to community members so they can maintain and repair their homes, tend their gardens, build projects, learn new skills, and meet neighbors.

“For $20 a year you can borrow any tool that you might need, instead of buying it or renting it for big bucks.”

Stacey Hendricks
Volunteer Coordinator
West Philly Tool Library

Like more than twenty other tool libraries in the US, this is a resource built by and for the local community. It signals an awareness of the impracticality of owning everything, and the possibility of a less waste, more efficiency. The growth of tool libraries also signifies the growth of services around products as part of the delivery experience. And it’s not just tools: communities have started toy libraries as well.

Conscious that they succeed or fail based on the strength of the community they create, the West Philly Tool library has a list of more than 350 tools for rent and an outreach program that engages community members and potential new recruits. Members can post reviews of the service on Yelp.com, and read the blog where they’re invited to post images of the projects they’ve completed using loaned tools. West Philly Tool Library keeps the community active and engaged with events and news items that highlight benefits for each individual member, and the community as a whole.