Vivavi
Vivavi maximizes channels to market through a three-pronged approach. Each is independent from the others, yet each provides a point of entry to the other to create a presence larger than the sum of its parts. Vivavi’s combination of common-sense and aspirational engagement is winning plaudits and customers.
Multi channel pop up
Vivavi is a retail concept that sells examples of the world’s best sustainable design. Founder Josh Dorfman defines sustainable design as “ beautiful products created in ways that support and sustain life.” Based in Greenpoint Brooklyn (just one subway stop from Manhattan), the Vivavi store offers modern style, eco-friendly furniture and home furnishings. In 2008 Vivavi opened its Eco Pop-Up store at the Riverhouse, a new sustainable apartment complex in lower Manhattan. The Riverhouse store is a two-bedroom apartment in the building, presenting modern green furniture and furnishings in-situ, providing a novel way for customers to consider how to furnish their own spaces.
“The future of sustainable entrepreneurship is the future of entrepreneurship. The future belongs to those who figure out how to reduce, reuse, and recycle in massively appealing ways.”
Vivavi has developed a multi-channel approach; three arms of the business that are independent, and yet act as entry points to each other. Along with the retail arm with points of presence in Greenpoint, popped-up in Battery Park, and of course, online, Vivavi has also developed Modern Green Living, a website that helps you find newly-built green residences and green home professionals in the United States and Canada. The third arm is ‘The Lazy Environmentalist’, a nationally broadcast show on Sirius Satellite Radio hosted by Josh Dorfman himself. The show focuses on green innovation, trends, technologies, products and services that make green living easy, attractive, and super-convenient. Some of which, of course, can be purchased via Vivavi retail.
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RagBag
RagBag
Transforming plastic trash gathered in India into fabric that's crafted into elegant carry bags for design-conscious Europeans.
NextPlays blog
#SB10 - Biolite wins Sustainable Innovation award
We're stoked that Biolite won SB10's Sustainable Innovation award, announced on the last day of the conference. Jonathan Cedar, co-inventor and the nascent company's CEO delivered a great presentation that made clear the significant impact that could be achieved if Biolite (and stoves like it) replace traditional wood-fired stoves in the developing world. The Biolite stove reinvents stoves used for home cooking in Asia, Africa and Latin America by making the burning process more efficient. The greater efficiency the less fuel is used and less smoke is generated. Less smoke, the less harm to the health of the cooks. Biolite has an additional feature; they've developed a process that converts a small part of the thermal energy into electricity. This means that users can recharge electrical devices while cooking, and that's got to be good for developing world users facing regular megacity brown outs, or for those who are off the grid completely.
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