NextPlays categorizes the our case studies into seven types of Play.
No Play is better than another. Clever organizations are typically making more than one Play at a time. Each of the seven Plays is explained below, with links to case studies.
Authenticate
Trust is great, but knowing for certain is better. Authenticate Plays provide information for customers and stakeholders.
Case Studies
» Aveda » Ceres » Green Procurement » Hara EEM » Dole » Ecologo » Freegreen » gDiapers » Icebreaker » Pizza Fusion » Trade Aid » Windunietop
Engage
Enlisting the support of others is vital to breaking through. Engagement Plays maximize the mutual benefit of every relationship.
Case Studies
» Coop Denmark » Bison Transport » Carbon Diem » Himanshu Parikh » Innovation Centers » Credo Mobile » Merakai » Herman Miller » HSBC » John Deere » My Starbucks » Timberland » Tool Library » Vivavitop
Go Long
Focusing only on the short term may mean ignoring long-term opportunities. The next horizon is important, but what about the next one, and the one after that?
Case Studies
» Arcadis » Chicago LEED ND » Better Place » Cemex » Herman_Miller » Los Angeles River » Enviu » Sahara Project » HP Labs » IBM » Innocent » Methven » RecycleBank » Terracycle » Vortex Hydrotop
Loops
We're all part of something bigger. Understanding our inter-connectedness creates efficiencies and opportunities.
Case Studies
» Composting Energy » Cadbury » Climatex » Coca Cola » Coop Denmark » John Deere Wind Energy » Patagonia_cities » Pearl River Tower » Greensulate » Terracycle.net » Travel Towns » Kalundborg » Masdar Initiative » Nokia ‘Remade’ » Patagonia » Qurrenttop
Mix
The best invention can come from surprising connections. There can be new possibilities between what might be thought of as hard boundaries, or rigid disciplines.
Case Studies
» E.I.R. » Open Green Maps » Green Microgym » Happy Shrimp » Vivace Hydro » Wonderland » Magenn » Medicine Mondiale » Open Green Map » Orange UK » RagBag » RoofRay » Whole Foods » Air New Zealandtop
Needs Based
Sometimes we're so locked in to what a product or service is, we forget to focus on what it does. See the need, not the thing.
Case Studies
» Bauer’s Wi Drive » SSBx » Vertical Farms » IKEA » Interface » iTunes » Marks & Spencer » Method » Ocado » Picada » Village Phone Direct » Zipcartop
Simplify
It's simple: minimizing the existing system benefits businesses and organizations, their customers and stakeholders. Less can be more.
Case Studies
» Beluga Shipping » Clean Current » Curitiba » Green Roofs » Cisco Telepresence » Mokum Mariteam » Fiat ecoDrive » Green Depot » Recycle Bank » Together » Lifestraw » MyMuesli » Smart Meters » Tioga Energy » Zara » Amul Milktop
Case Study
Greensulate
Ecovative Design
Agricultural waste is combined with mushroom roots to literally grow a new form of wall insulation that competes with foams and plastics.
NextPlays blog
#SB10 - Biolite wins Sustainable Innovation award
We're stoked that Biolite won SB10's Sustainable Innovation award, announced on the last day of the conference. Jonathan Cedar, co-inventor and the nascent company's CEO delivered a great presentation that made clear the significant impact that could be achieved if Biolite (and stoves like it) replace traditional wood-fired stoves in the developing world. The Biolite stove reinvents stoves used for home cooking in Asia, Africa and Latin America by making the burning process more efficient. The greater efficiency the less fuel is used and less smoke is generated. Less smoke, the less harm to the health of the cooks. Biolite has an additional feature; they've developed a process that converts a small part of the thermal energy into electricity. This means that users can recharge electrical devices while cooking, and that's got to be good for developing world users facing regular megacity brown outs, or for those who are off the grid completely.
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