NextPlays categorizes the our case studies into seven types of Play.

No Play is better than another. Clever organizations are typically making more than one Play at a time. Each of the seven Plays is explained below, with links to case studies.

Authenticate

Trust is great, but knowing for certain is better. Authenticate Plays provide information for customers and stakeholders.

Case Studies

» Aveda » Ceres » Green Procurement » Hara EEM » Dole » Ecologo » Freegreen » gDiapers » Icebreaker » Pizza Fusion » Trade Aid » Windunie

Engage

Enlisting the support of others is vital to breaking through. Engagement Plays maximize the mutual benefit of every relationship.

Case Studies

» Coop Denmark » Bison Transport » Carbon Diem » Himanshu Parikh » Innovation Centers » Credo Mobile » Merakai » Herman Miller » HSBC » John Deere » My Starbucks » Timberland » Tool Library » Vivavi

Go Long

Focusing only on the short term may mean ignoring long-term opportunities. The next horizon is important, but what about the next one, and the one after that?

Case Studies

» Arcadis » Chicago LEED ND » Better Place » Cemex » Herman_Miller » Los Angeles River » Enviu » Sahara Project » HP Labs » IBM » Innocent » Methven » RecycleBank » Terracycle » Vortex Hydro

Loops

We're all part of something bigger. Understanding our inter-connectedness creates efficiencies and opportunities.

Case Studies

» Composting Energy » Cadbury » Climatex » Coca Cola » Coop Denmark » John Deere Wind Energy » Patagonia_cities » Pearl River Tower » Greensulate » Terracycle.net » Travel Towns » Kalundborg » Masdar Initiative » Nokia ‘Remade’ » Patagonia » Qurrent

Mix

The best invention can come from surprising connections. There can be new possibilities between what might be thought of as hard boundaries, or rigid disciplines.

Case Studies

» E.I.R. » Open Green Maps » Green Microgym » Happy Shrimp » Vivace Hydro » Wonderland » Magenn » Medicine Mondiale » Open Green Map » Orange UK » RagBag » RoofRay » Whole Foods » Air New Zealand

Needs Based

Sometimes we're so locked in to what a product or service is, we forget to focus on what it does. See the need, not the thing.

Case Studies

» Bauer’s Wi Drive » SSBx » Vertical Farms » IKEA » Interface » iTunes » Marks & Spencer » Method » Ocado » Picada » Village Phone Direct » Zipcar

Simplify

It's simple: minimizing the existing system benefits businesses and organizations, their customers and stakeholders. Less can be more.

Case Studies

» Beluga Shipping » Clean Current » Curitiba » Green Roofs » Cisco Telepresence » Mokum Mariteam » Fiat ecoDrive » Green Depot » Recycle Bank » Together » Lifestraw » MyMuesli » Smart Meters » Tioga Energy » Zara » Amul Milk